Tilda

Insight: Tilda goes to extreme lengths in order to ensure each batch of rice is perfect.

Proposition: No inferior grains.

MOBILE GAME

A game that places the player as a Tilda tester.

TIKTOK

A series of TikToks following the lives of
those inside Tilda’s quality control division.

EXHIBITION

Tilda sets up an interactive exhibit in the
Tate Modern, giving people a chance to see
the abominations of inferior grains up close.

RADIO